Please note: There are tour dates in both Italian and English.
An exclusive journey behind the scenes of an Italian icon. Enjoy a unique experience that combines art, culture, industry, and authentic flavors.
Enter the Barilla home to see firsthand how one of the symbols of Made in Italy is born, on a guided tour of creativity, tradition, and innovation.
What will you do during the experience?
Artistic walk through the wheat fields Begin your tour with a visit to the Wheat Fields monument, an immersive work of art that celebrates the connection between land, labor, and beauty.
Discover the history of Barilla An engaging story that will introduce you to the values, vision and secrets of success of one of the most famous Italian brands in the world.
Visit to the largest pasta factory in the world Get exclusive access to the Pedrignano plant and observe the Barilla pasta production process: innovation, quality, and attention to detail.
Final tasting with Barilla products Conclude your experience with a convivial moment: Barilla specialties and a selection of their complimentary products to take home.
Why participate
Exclusive access to reserved locations
Cultural, gastronomic and industrial experience
Ideal for couples, friends, food lovers and curious travellers
Includes tasting and Barilla gift bag
ITALIAN : the experiences in Italian will take place on April 21st and July 7th.
ENGLISH : the experience will be held in English on September 8th.
PLEASE READ THE SAFETY NOTES IN THE LAST IMAGE.
PLEASE READ THE SECURITY NOTES IN THE LAST PICTURE.
