In the heart of Piedmontese tradition, this Casa Martini tour guides guests to discover the history, culture, and production of one of the most iconic Italian aperitif brands. Amidst historical archives, production environments, and stories related to Vermouth di Torino, the experience offers an authentic look at the evolution of the Martini world.
Led by an expert, you will visit the plant where the famous Martini Vermouth is born, observing some of the production phases and delving into the connection between botanicals, wine, and mixing. The tour concludes with a guided tasting of Martini products, designed to explore the aromas, styles, and characteristics of the Italian aperitif tradition.
An immersive journey through industrial history, Piedmontese savoir-faire, and Vermouth culture, to be experienced in the place where the Martini myth continues to take shape today.
What makes this experience special
Guided tour inside the historic Casa Martini
Exclusive access to the brand's historical journey
Visit to the Martini production plant
In-depth study of the culture of Vermouth di Torino
Guided tasting of Martini products
Authentic experience between tradition and contemporary production
What you take home (along with a new perspective on the Italian aperitif)
The opportunity to come into contact with the history and actions that have made Martini Vermouth an international symbol, discovering the most authentic and cultural side of Turin's tradition.
Note: To access the plant, it is mandatory to wear closed, sturdy shoes with rubber soles
